If you’re looking for flexibility with your business’s workspace, Venture X’s coworking spaces offer a great opportunity for startups and businesses in the growing phase that are not ready to commit to a long-term lease. Coworking spaces at Venture X are a budget-friendly option while you figure things out and grow your business. Trinh Tran is a member at Venture X Las Colinas in Irving, TX. Tran is the Principal Consultant for Top Page Experts; we spent some time getting to know him and his role at Top Page Experts.
What does Top Page Experts do?
Top Page Experts specializes in Search Engine Optimization. Our clients get new customers through front page placement with Google and the major search engines.
We asked Tran some quick Q & As to get to know him and learn about his career journey. Here’s what he had to say:
What made you want to get involved in this line of work?
After 20 years in corporate America in the software and services industry, I wanted to apply my love of technology to business owners looking for a larger Internet presence.
What has been the most rewarding aspect of your job?
Seeing my clients get new customers who had no idea they existed before they found them using a Google search.
What’s the biggest challenge that you have faced in business and how did you overcome it?
The biggest challenge I have faced in business is listening to my clients. The way I have overcome that challenge is by understanding their business goals and how they can use SEO to help them achieve those results.
What business tips would you like to share with others?
Always listen to what the client is saying.
What has been your favorite part about working at Venture X?
I love the technology available as well as the high-end furniture.
A Personal Look at Trinh Tran
While getting to know Trinh Tran, we learned that his greatest inspirations are his wife and his children. In his spare time, he enjoys playing Pokémon Go and interestingly, he was once on a reality TV show called “Home Made Simple”.
Need somewhere convenient to spend your working hours each week without making a long-term commitment? At Venture X, you’ll find perks and amenities that encourage a fun work environment that makes it easy to network and share ideas with other professionals from countless industries from marketing and photography to real estate and finance. Venture X has several new locations opening across the US each month. Join us at Venture X as you give flight to your business ideas; our affordable and flexible membership plans are reason enough to love working here.
Contact Venture X today and schedule a tour!
Except for marketing and advertising agencies and, well… creative agencies, creative thinking and creative problem solving, for the most part, took a backseat in traditional office settings in the not too distant past. More often than not, activities of the creative sort were dismissed as frivolous and distracting to the drudgery of the cubicle. In today’s more flexible coworking office environments, encouraging creativity can improve productivity, generate innovation, and possibly help save money in the long run.
Improving energy levels
When employees are encouraged to think creatively, they are allowed to take risks. Taking chances by introducing a new way of managing an issue or an operation can give your staff license to explore ways to improve on other programs and practices, in addition to helping keep the workday interesting. When your staff feels engaged in their day-to-day, that freedom opens up many avenues to discovering favorable, more efficient business outcomes.
Managers can promote creative initiatives
Encouraging creative thinking and creative problem solving can look like many different things. Managers can foster creative thinking by mixing up the day-to-day with exercises that stimulate the right brain. Some ideas include:
Brainstorming sessions that use constructive creativity games can help your employees see different solutions other than the expected ones. In a group setting, ask your team to think about a topic or theme and then take turns as the leader discussing different aspects of that topic. Encourage team members to look at issues in different ways. More structured activities might include exercises that stimulate the right brain such as starting a narrative around a certain issue and each team member taking turns adding to that narrative. You may come up with a lot of nonsense but the collaborative effort will build trust in team members, allowing them to step outside of their comfort zones into the land of other perspectives that you may not even see yourself. Sometimes, someone else’s take on something triggers the ideas that unlock solutions.
Acknowledging natural creative thinkers and encouraging more outside of the box thinking from them can rub off on your other employees, as well. When other more reticent employees feel comfortable stepping out of their comfort zones, new ideas, even silly, outrageous and way over the top ideas can take the shape of innovative solutions. In order for businesses to grow and expand, most companies need to develop new ideas on a regular basis.
Developing a fun, working atmosphere encourages team members to risk failure and as most creative thinkers will tell you, failing is the next step on the road to success. Creative thinking relies on failure as a process of eliminating less effective solutions. Creative thinking and problem-solving can be thought of as a process. Sometimes, the rejected ideas will come back into play as the project takes a different direction. While some ideas just can’t possibly work and some you count on every time, in between the good ideas and the questionable ones, lies the process of sorting out new solutions to many different situations. Brains like challenges.
Change your scenery
As individuals, or as a group, do something different that may, in turn, stimulate your brain to think about other things, rather than the issue at hand. Going to a museum, taking a walk, or just going shopping at a different store can help get the creative forces to jump into gear.
Stimulate your brain
Reading can introduce you to ideas that inspire creative thinking. While some people will grouse about reading, saying they don’t have time, they read too slow, blah, blah, blah, avid readers tend to find inspiration in things they’ve read about. Read fiction, blog posts or anything that stirs your interest. Writing is an exercise in creative problem-solving in itself, so if nothing else, reading connects you to how authors come up with ideas that keep your attention. While reading, you may be reminded of something in your past experience that helps formulate creative solutions to a current stumbling block.
Wordplay and humor
Taking a look at those marketing, advertising, and creative agencies, here’s the thing: Most of the creative environments are upbeat, high energy businesses that invite their employees’ imaginations to go a little off the beaten path, or way off, if need be. Since humor in advertising and marketing go a long way towards audience recognition and buyer response, clever wordplay, a generous sense of humor, and a drive to create new and innovative client messages are often the order of the day. Working in an environment where wordplay and humor are incorporated into the landscape can keep workers engaged with projects and thinking creatively about solutions. A little laughter and a modicum of fun allow your staff to interact with each other. Bouncing ideas off each could lead to ideas that stick.
At Venture X, you can fine-tune your creative thinking and problem-solving scenarios with a variety of different office spaces that work for brainstorming sessions, team meetings, and many other configurations that help summon the creative forces for your next innovative idea. With great spaces to take breaks and common areas to chat on a leisurely level, Venture X coworking spaces are conveniently located near popular dining, entertainment and shopping venues to keep the creative groove going until that ah-ha moment shines on the situation at hand. Get creativity to work for you at Venture X. Contact us to schedule a tour.
Join us at Venture X where creativity is your friend!
Jason Anderson, President of Venture X, was recently interviewed by SuperbCrew, a business news website that shares news and information about innovative companies in the tech and business world. The conversation included a discussion about what sets Venture X apart, the need for coworking spaces, why networking is so important, and Venture X’s aggressive plans for the future of the brand. Want to learn more about Venture X straight our President? Read the whole article here.
Venture X Palm Beach Gardens – City Centre was recently featured on WPTV Channel 5 in West Palm Beach. The segment showcases several Venture X members who are working moms that are enjoying Venture X as an alternative to working from home. Getting out of the house to focus on their work and avoiding the many distractions and endless to-do lists, working moms are thriving in the flexible environment with like-minded business professionals. Their businesses are growing because they are now more productive and able to conduct business in a quiet atmosphere. Lyette Reback, mom to 16 children and founder of Believe with Me, a non-profit organization that assists families of fallen soldiers says it best, “There are times I have to make really important phone calls where I don’t want the dog barking and the kids running and fighting in the background.” Watch the entire segment here.
All small business owners and startups know that it takes more money than you think it should just to get your business up and running. Getting all of the components working together, with your supply chain and inventory management operations running seamlessly, can take a while and the initial investment in technology and equipment can take more than a chunk out of your startup budget. Then, when your business starts to take off, growing pains can keep your profit margins from increasing, especially if you plan to open your own office or invest in warehouse space with a large overhead. While tech startups and Software as a Service (SaaS) companies may not need to invest in storage spaces or packing and shipping supplies, there are still a lot of ways your company can be wasting money. Streamline your company’s operations by implementing these things that help you grow your business without spending money.
- Join a coworking space, so you don’t have to spend a lot of time and money setting up your office and you can actually focus on your business. With coworking becoming the new norm in office settings, many businesses set up shop in shared office spaces and remain there as their needs change. Most coworking spaces offer flexible monthly rentals in upscale buildings with all the amenities you need plus great motivated settings.
- Cut your overhead labor by automating some of your non-producing functions. Chances are, you can hire an accountant from your coworking network that will work on an “as needed” basis. Sales reporting, order monitoring, and record keeping can be sometimes accomplished with integrated software unless you ship a lot of products, then you may want to consider a 3rd party logistics company that can automate your supply chain and take over your customer care services.
- Encourage your staff to try more efficient ways of doing things. We’ve all heard, “if it ain’t broke, don’t fix it, but we can all look for different ways to perform certain tasks that save time and money. It might just be a way to bundle supply ordering or automating parts of your fulfillment operations.
- Fine tune your marketing message. Less is more today in marketing messages. A well-designed logo can go a long way to getting your products more exposure. Graphic designers will tell you that a good logo can be drawn in the sand. Look at your marketing initiatives. Are they positioned where your brand base will see them? Join forums if your customers are asking each other questions about using your products and post to these forums as an expert advisor. If you’re a restaurant, get your business into area directories to attract visitors and locals alike.
- Get the word out. Get involved with your brand base. Join LinkedIn, Twitter, Facebook and other outlets where you can publish articles that highlight your services or products. Download industry magazine and newspapers’ editorials. Submit articles about your products or services. Send press releases to your local newspaper and feature articles on your website when you host an event, launch a new product line, or surpass a milestone.
- Be the face of your company. Offer your advice when local media needs an expert in your field. Create your own video blog on your website or host your own educational events and offer attendees a discount or a coupon to use to purchase your products. Network within your community.
- Feature promotions on your website and position them on your homepage or somewhere your potential customers will easily find them. Offer limited time specials and end-of-season clearance items. If you have returned items that you can refurbish at a low cost, sell them for deep discounts rather than counting them as losses. Post these specials on your Facebook page, as well as on your website.
- Focus on the services or products that sell and turn over other responsibilities such as your content management and other marketing initiatives to other associates who can turn them into profitable entities. The learning curve on trying to master aspects of your business that aren’t exactly in your wheelhouse wastes time you could be spending developing a new line of products. If you’re the principle and the crew of your business, hire freelancers to help you with content and design for your web presence. While not free, a professional-looking, high functioning website will pay for itself and help your business grow exponentially. You can’t be an expert in every aspect of your business and keep growing.
- Reward your employees for good work in adhering to deadlines on time-sensitive issues, meeting budget timelines, serving your customers well, and increasing your bottom line. A little appreciation goes a long way. Your team will appreciate small bonuses and be willing to go the extra mile to help your company grow.
- Give away promotional items on your website or at your physical location. Send them with your invoices and deliveries. Along with coasters and pens, these freebies can also be coupons, how to videos, or tips on getting the most out of your products. If your business centers on kitchen equipment and appliances, you could offer recipes or access to a downloadable recipe book.
Streamline your business, taking stock of and replacing processes that don’t work with more efficient functions can help you grow without spending money. At Venture X, our shared office spaces can lower your company’s overhead in many ways. Working in an energized environment, among other like-minded professionals, growing businesses take advantage of built-in networking opportunities. Plus, collaboration possibilities abound in upscale office environments that feature many different shared desk and private office spaces, as well as comfortable places to take a break. Contact Venture X in your area to schedule a tour. Grow your new business or move to the next phase of your successful enterprise, saving time and money along the way as a Venture X member!