Member Spotlight – Martin Pahnke

Martin Pahnke - Venture X

Changing the perception of the office environment, coworking spaces continue to grow in popularity.  Loosening the ties associated with corporate profiles, coworking spaces appeal to tech startups, design firms, health and fitness companies, law practices, marketing outfits and yes, even accounting firms. For anyone who wants to make the most of their work places, coworking spaces foster inspiration and collaboration where networking comes with the territory.

Venture X salutes SWFL Marketing Group

Venture X Naples is just the kind of place where office space meets upscale hotel lobby and contemporary industrial loft design. Members enjoy concierge services and a multitude of different spaces to hatch new ideas or work out the final details of their latest projects. Our membership represents a broad spectrum of Naples’ diverse business community. This month, our member spotlight shines on a Southwest Florida marketing company, SWFL Marketing Group partner and lead advisor, Martin Pahnke.

B2B Marketing Solutions

Self-employed for over thirty years, Martin and Karen Pahnke, originally from Toronto, Canada, have been providing their business customers with marketing solutions since 2008, primarily in the realm of logo merchandise and branded apparel. As owners of an independent company, the Pahnkes realized substantial opportunities lay in the B2B (business to business) arena, helping other companies build brand awareness and enhancing their customers’ marketing efforts altogether. Martin said that the most rewarding aspect of his job is coming up “with a solution to a customer’s objectives, seeing that plan implemented and getting the feedback afterwards.”

One opportunity leads to another

Meeting a future business partner in 2003 inspired the Pahnkes to move to Florida. While that partnership did not work out as planned, “my wife and I made our home here and are enjoying every day,” Martin told us. When asked about the biggest challenge SWFL Marketing Group has faced and how the company overcame it, Pahnke shared that, initially, getting into the promotional marketing industry during the economic downturn, SWFL faced growth challenges. “Getting actively involved in local chambers of commerce and delivering consistent quality to our customers has supported steady growth of our business,” member Pahnke said.

Venture X Naples is intrinsically community focused

Not unlike chambers of commerce, Venture X Naples connects local businesses and supports community involvement. Believing that we work better as a community than alone, we host networking events at Venture X that promote community connectivity. Plus, Venture X Naples, located in Mercato, the happening heart of Naples’ downtown, features many top-notch dining and entertainment venues. When you and your team need a break from work or when you want to entertain and make a great impression on new clients, Mercato never disappoints. Working in such a great neighborhood inspires small business owners and their teams. Enjoying your work place, without the overhead costs and maintenance of maintaining an office space in a great location does wonders to clear the way towards staying focused on your work.

Coworking spaces help keep workers focused on their goals

Studies have shown that people who work in coworking spaces are more likely to up their game and achieve their business goals. With an open, collaborative vibe, Venture X celebrates the entrepreneurial spirit. When like-minded people get together, good things happen. Comparing notes with competitors helps build healthy relationships among the coworking members and works to create a stronger industry presence. On an individual level, Martin says he’s “a multi-tasking person by habit and if it [some tasks] takes more than a few minutes, much of what I do doesn’t get done.” Pahnke credits his coworker and wife, Karen, for “helping me with this personally and in business.” Working alongside other multi-taskers and staying on point is one of the many benefits of coworking at Venture X Naples.

Dream big and surround yourself with positive people

Sharing knowledge and insights is a big part of the scene at Venture X Naples which often leads to successful collaborations in the coworking environment.  When asked what business tips member Pahnke wanted to share with other small business owners and entrepreneurs, Pahnke offered these insights: “Dream big, continue to learn, get around positive people and deliver on your promises.”

At Venture X Naples, we lean into that advice with many common areas to foster collaboration, such as our lounge area, an open space to relax and mingle that can also host 75 guests or our diner-style kitchen where members can use our full kitchen to whip up something scrumptious and a café where you can grab a bite and socialize. Then there’s our patio when a little sunshine couldn’t hurt.

Great staff attitude and social events

A member since 2014, Pahnke’s favorite part about working at Venture X Naples includes “the great attitude of the staff and the social events that are set up for us.” Here to assist you with plans and membership options, as well as answering any other questions that may arise, our staff act like hotel concierges, helping you anyway we can.

Venture X Naples hits the spot

Seems that Venture X Naples makes the perfect coworking office space for Pahnke and SWFL Marketing Group for the many reasons that coworking has become an international phenomenon: Open, collaborative spaces that foster community and help inspire startups and small businesses towards success. Also, as Pahnke put it, “It’s a great place to go between appointments and to meet up with people.”

For fun, Martin Pahnke likes to unwind by “boating, travel, working out and just hanging out with friends.” Here, at Venture X Naples, we’re going out on a limb to conjecture that Martin Pahnke doesn’t mind Naples’ beautiful world-famous beaches, just five minutes from the office, either.

To learn more about the membership opportunities available at Venture X Naples, give us a call today. We’d love to have you visit us and take a tour!

The Mindset of a Winner

The Mindset of a Winner

Success means a world of different things to different people. No one could argue that physics founder, Albert Einstein and his friend, silent film star Charlie Chaplin, would measure their own successes by the same criteria. Some people measure their successes by how they can improve the world they live in, some by how they can enrich other people’s lives through community action and awareness and others by how they can influence the world for the better. As subjective as success seems to be, the formula for success seems to be equally elusive as well.

We can, however, wrap our brains around similar philosophies and mindsets that successful people share. Tracking similar characteristics of some of the world’s most iconic success stories, we can gain more insight into how we can adopt some of those work philosophies to guide us to our own success stories.

At Venture X, we know that everyone has the same amount of time in their day as everyone else. Successful people develop habits that make the best use of their time. We have to wonder what have living and legendary successful people set in place to get them where they are today?

Successful people possess a strong sense of purpose

Home grown humorist, novelist, lecturer and entrepreneur, Samuel Langhorne Clemens, better known as Mark Twain, once said, “The two most important days in your life are the day you are born and the day you find out why.” Knowing who you are and what you want to achieve makes it easier to set realistic goals for yourself. That’s not saying that your goals won’t shift along the way but the stability of knowing what makes you tick, makes it easier to conquer obstacles on the journey to success.

Successful people know what they want and go for it

Cartoonist, animator, film producer, entrepreneur and American animation pioneer, Walt Disney once commented, “All our dreams can come true if we have the courage to pursue them.” Along with courage, Walt Disney’s drawing talent and ability to see beyond the technology of his time, paved the way for moving cartoons, to fully animated feature length motion pictures. Along with the courage to help develop new technology, Walt Disney was always exploring new ways to tell the stories that are now ingrained in our popular culture. Disney purportedly held himself and his company to high standards in order to reach for the stars and achieve his goals.

Successful people realize that time is of the essence and set realistic goals along with what steps they have to achieve to get there

Neil Armstrong, engineer, astronaut, professor and first man on the moon knows a thing or two about good work habits and what it takes to achieve what you want. Knowing what you want and focusing on your strengths helps you set realistic time-sensitive goals. Organizing your projected progress into smaller, doable sections also keeps you on a time track that can motivate your forward progress. As Armstrong succinctly put it, “I believe every human has a finite number of heartbeats. I don’t intend to waste any of mine.” Go figure.

Successful people stay focused

Michael Jordan, a brand unto himself, is considered the best basketball player of all time, and now, the owner of the Charlotte Hornets NBA team. He knows how to focus on what he wants. No one can be really good at everything.  Concentrating on specific activities that promote your goals is essential to achieving what you want. Jordan once said, “Some people want it to happen, some people wish it would happen and other people make it happen.” Of course, it doesn’t hurt to be 6’6,” well-spoken, good-looking and play basketball better than anyone else . . . ever.

Successful people are open to new ideas and are adaptable

Even though you know what you want and what you’re going for, innovator and entrepreneurial types realize they need to keep an open mind, learn new things and listen to others to keep ahead of the pack. American Nobel Prize novelist and adventurer, Ernest Hemingway influenced the course of 20th century fiction with his “economical and understated style.” Hemingway is famous for saying, “When people talk, listen completely. Most people never listen.” Staying focused also means listening to your colleagues, as well as your competitors.

When you listen, you often find your way around obstacles or come up with something that works better than your original plan. Harry Potter creator and ruling fantasy fiction innovator, JK Rowling, offered this bit of magical wisdom, “It is our choices that show what we truly are, far more than our abilities.” Again, a little idea about a boy wizard and some incredible ideas about how to build a technologically complex fantasy world do help.

Successful people are confident, committed, and patient and know how to channel their negative emotions

Knowing what you want, having confidence in your ideas and actions goes a long way in keeping your ideas and actions moving towards your goal. Mahatma Gandhi, leader of the Indian Independence Movement against British rule, pioneered the idea of non-violent protest. Gandhi said, “A small body of determined spirits, fired by an unquenchable faith in their mission can alter the course of history.” Stay thirsty my friends. Gandhi didn’t say that, but it applies.

Patience and commitment are definitely aligning virtues for Tesla inventor and business magnate, Elon Musk, whose goals include reducing global warming through sustainable energy and reducing the risk of human extinction, by establishing colonies on other planets, Mars, as it turns out. While we see Musk’s visions for sustainable energy production and consumption becoming a reality today, his Mars colonization plan still has a ways to go. But as Musk put it, “If something is important enough, even if the odds are against you, you should still do it.” And there it is.

On that same note, our favorite energy enthusiast, Albert Einstein, whose unconventional theories changed the world as we know it, but took a while for people to catch onto, once said, “In the middle of every difficulty lies opportunity.” Einstein channeled negative emotions into his piano playing, so they didn’t interfere with his work or blur his vision.

Successful people are passionate and effectively communicate their passion

Loving what you do shows in your work and transforms your ideas and dreams into success. Prolific artist and probably the most influential painter in the Modern Art movement, Pablo Picasso said, “Everything you can imagine is real.”  Expanding on that thought, another American Nobel Prize novelist and women’s rights activist, Pearl S. Buck said that, “Self-expression must pass into communication for its success.”  Successful people can communicate their ideas into action. Dynamic communication in any business venture is the lifeline to success.

Venture X in Naples, Florida offers a shared workspace environment where collaboration and communication are on the agenda every day. Located in Mercato, the heart of Naples, Venture X, part boutique hotel and part modern office space, is where a diverse community of architects, health and fitness publishers, tech startups, attorneys, small businesses and other professionals foster good working habits and networking opportunities. Contact Venture X Naples to get your work habits in gear and your ideas up and running, in a space geared to your success.

Media Advisory


Venture X – Naples


Venture X, a premier provider of workspaces for businesses and entrepreneurs, is opening its doors to all those in Southwest Florida affected by hurricane Irma to charge up electronic devices, connect to WiFi, and find air conditioned comfort and relief in its lounges, cafe and open desk spaces.


Starting Thursday, September 14th, Monday through Friday from 9 a.m. to
5 p.m.


Venture X, 9128 Strada Place #1115, Naples, FL 34108


Naples Florida, which was hit by the very eye of Hurricane Irma, is the heart and home of Venture X and most residents are still without power, cell service, internet and A/C. Venture X is opening the doors of its Naples facility to the public.

Starting Thursday, September 14th, those affected by hurricane Irma are invited to the lounge, open desks, and café area of the Venture X Naples workspace to charge up electronic devices and find air-conditioned comfort as well as WiFi access to connect with friends and family, or to get some work done. All first responders, emergency crews, power company workers, and others assisting in recovery efforts are invited to stop by to enjoy the much-needed air conditioning as well as the other amenities provided by Venture X.

Collier County is currently under a boil water notice and the facility will, unfortunately, not have access to water or coffee to provide. However, Venture X is working diligently to find solutions for those who stop by.

One of the Venture X core values is community, “We humans are social beings and we can achieve more together than alone. We therefore strive to build authentic, inspiring, connected communities. Our workspaces are part of the local community and caring about our neighborhoods is important to us.”


Tech Companies: Collaboration and Innovation in Coworking Spaces

Collaboration and Innovation in Coworking Spaces
As technology continues to change the way we navigate our lives, our world keeps expanding, while the Internet of Things (IoT) and mobile devices allow increasing flexibility and creativity in the ways we work and play. As those much sought after online commuting and remote working environments have taken their places in the business-as-usual line up, a hybrid of sorts seems to be gaining in popularity as the traditional office is supplemented by shared coworking concepts.

For small businesses and startups, coworking spaces meet many needs in the way of a professional environment that fosters collaboration and networking, without office space rentals to wrestle with.  Today, even large companies are boldly going where corporations with large real estate presences didn’t dare to go, just a few years ago.  The sector unintentionally driving the current coworking trend is coming from those work-from-home lone rangers of the tech company variety. We know, ironic. While it’s true the very nature of tech companies suggests that all one needs is a computing device, an entrepreneurial spirit and a creative technical mind, tech start-ups make up 27% of coworking space memberships at Venture X in Naples’ Mercato neighborhood.

Collaboration inspires innovation

For tech startups, going out on a limb with a new idea or a revolutionary concept, collaborative, open environments can stimulate the imagination. Sometimes more than one point of view can make that one thing click that you just couldn’t see on your own. Coworking spaces tend to be places where knowledge sharing and the camaraderie of like-minded individuals ignites a synergy that bolsters creativity. Tech types who reported experiencing this creative energy vortex said their work performance improved in shared coworking environments. In John Duckworth’s 2016 article, Co-working: The future for tech companies?,” the author cited a 2012 Global Coworking Survey, where tech coworkers said, “their creativity had increased since moving into a coworking space, and 62% said their standard of work had improved.”

Venture X Naples offers so much more than just a shared work space

Tech companies and individuals can find even more inspiration in our Naples’ facility. Not your down and dirty start-up in a garage affair, Venture X is located in one of the most desirable areas of Naples, in the midst of a plethora of dining, cultural and entertainment venues. When it’s time to take a break, you can grab a bite and entertain clients or join other team members for a working dinner, just steps away. Back at the ranch, Venture X’s high tech facilities offer more than just an affordable place to work.

  • Our facilities, a well-designed mix of modern office space meets boutique hotel, feature an industrial loft design with floor-to-ceiling windows and exposed ceilings.

  • Warp speed fiber optic Internet makes working on mobile and lap-top devices move at the same pace as your ideas.

  • Fully equipped and nicely appointed meeting rooms are outfitted with the latest in conference and presentation technology so when it’s time to present your ideas to the money people, you are ready.

  • Free coffee, filtered water and a weekly catered breakfast fuel brainstorming sessions and save time running out for food and drinks.

  • A centralized café and lounge area, with a large kitchen promotes collaboration and serves as a community area for Venture X’s diverse professional community. Tech start-ups can interact with professionals from other tech start-ups, marketing professionals, attorneys, architects and other folks. You can share ideas with other professionals you may need to grow your business or compare notes with other companies.

  • Our large lounge area can accommodate up to 75 guests for special events, with ample free parking for your guests in an adjoining four story garage.

  • We offer concierge-level member services and access to our online, as well as, in person member network to keep you connected, collaborating, inspired and developing relationships that can grow your business.

  • Secure 24/7 access to your work space and common areas for early morning or late-night sessions.

Coworking plans at Venture X Naples are flexible

For individuals and small companies, Venture X Naples’ beautiful coworking office space plans are designed to save you money, while providing workspace solutions that fit your business needs. We offer flexible month-to-month agreements, with no long term leases or contracts required.

  • The Community plan, ideal for tech businesses that do not need office space every day includes a one day access to common areas per month, with added day passes for $25 per day available and meeting room access for $35 per hour. Great for touching base with your team and accessing the membership community, as well.

  • The Dedicated Desk plan is perfect for tech teams that want additional privacy and the same desk every day. Along with a dedicated desk, this plan includes a filing cabinet, ergonomic chairs, a mailing address, 24/7 access and three conference room hours per month.

  • The Shared Desk plan, a flexible full-time solution for free-spirits, allows you access to any open seat in our common area, plus a mailing address and two conference room hours per month.

  • Tech companies and individuals can also choose a Private Office plan or our Virtual Office plan among other options.

As coworking trends sail into the future of fluid office spaces, tech startups, established tech businesses and corporate tech teams are leading the way in collaborative, inspiring, knowledge-sharing community-based environments. Catch the coworking wave at Venture X Naples! Oh, in case it helps, we’re a five-minute bike ride to Naples’ beautiful, white, sandy beaches!

5 Reasons Why Venture X in Naples is the Right Coworking Space for Your Business

5 Reasons Why Venture X in Naples is the Right Coworking Space for Your Business
Remember when we all thought it would be the cat’s pajamas to ditch the daily commute and the grind and work from home? Sure, saving money on business attire was a definite plus, along with working more flexible hours but, after a while, we started to feel somewhat isolated and missed the hubbub of an office setting along with the sense of community and collaboration you just can’t get from emailing and Skyping your team members, clients and colleagues. Face it, we were confined to our homes and as much as we’ve been told, there’s no place like home, it turns out, we needed a change of scenery. Well, now we’re in luck, with Venture X Naples, we have a coworking space we can love.

As more Naples startups, small businesses and some large businesses, as well, are looking for well-appointed, upscale spaces that foster a networking and resource sharing business community, many are finding Venture X Naples to be just the ticket. It’s a space somewhere between a boutique hotel and a modern office environment.

Below are five reasons Venture X Naples coworking space is right for your Naples, Florida business:

  1. Location, location, location

    Venture X Naples is located in Mercato, the lifeline and cultural pulse of Naples, Florida. Surrounded by luxury office spaces, trending restaurants and exciting nightlife, Mercato is also the hub of many community and cultural events as well. You can meet with colleagues and clients in the comfort of our contemporary, industrial loft designed space that features high exposed ceilings, floor-to-ceiling windows and an outdoor terrace. Renting office space at Venture X could be the first of many smart business moves to grow your brand around many other like-minded entrepreneurs and individuals.

  2. Make a business statement

    If your business is growing and you need to actually meet in person with clients, your home doesn’t really cut it, does it? You may live in a beautiful home but nothing says, “I need a real office,” like your kids chasing the dog through your meeting or some other unlikely disaster coming to fruition at exactly the worst possible time. At Venture X, you can focus on your client’s needs in a space conducive to transacting business and then take them out to lunch or dinner at one of Mercato’s impressive restaurants.

  3. Save on overhead costs

    Your business is growing but your budget for renting an office does not exactly fit into the “desirable and/or safe neighborhood” category. Venture X’s coworking space in the Naples’ Mercato area makes renting office space a non-issue. You can rent a desk in our common area, a private office, a dedicated work space or whatever Venture X plan your business needs.
    Many large corporations can take advantage of Venture X’s collaborative spirit to inspire their next business ideas.  Having a dedicated office space saves money, giving your teams a place to coordinate plans and hold brainstorming sessions, bring team members together, without flying everyone to corporate headquarters at quite an expense.

  4. Not just an office space

    Need a meeting room to pitch your latest ideas or products? Our meeting rooms offer state-of-the-art conference technology with warp speed fiber optic Internet and professional copying, scanning and printing capabilities. Want to take a break, grab a bite and socialize? Check out our centrally located café and lounge/reception area with a large diner-style kitchen or step out on the terrace for some fresh air, a little sunshine and the opportunity to mingle with other tech-startups, architects, realtors, freelancers, health and fitness publishers and many more diverse professionals that inspire our local business community here in beautiful Naples, Florida.

  5. Special events

    No need to feel isolated when you have shared office space at Venture X, you can attend weekly events that provide social, cultural, educational and entrepreneurial insights into today’s marketing trends, explore the importance of consistency in customer experience and other timely topics you need to know to grow your business. With enough room to accommodate 75 guests, our high-ceiling spacious lounge area makes an excellent venue to host a private event. With a kitchen available for catered events and ample parking for your guests, your Venture X event can be a huge success, making memorable impressions on clients and colleagues.

If working in a hip, happening space inspires you? If you like being surrounded by other like-minded professionals who are striving to realize their business potential, sharing ideas and resources, in a supportive community sounds like a plan to you, make it your business to contact Venture X to see which office space plan works for you. We can help grow your business and save you money with flexible times, rates and so much more. Oh, and by the way, we’re a five-minute bike ride from Naples’ white sandy beaches! Just sayin’.